As we evolve as a society, so does the media in which we live with and use each day. New Media, in my experience, refers to the convergence of mediums that use to be consumed separately.
For instance – the internet. It is a convergence of radio, television, and print. It has given birth to new forms of media that until recently, could not be defined. Some of those new forms of media are blogs, social media websites, search engines and podcasts. Streaming video and music are all made possible by traditional media, but have been funneled into the world wide web, make information gathering and social interaction much easier than ever.
“Blog” was a word I looked up on a search engine a few years ago. I was unsuccessful in retrieving any information on blogs. Now as a graduate student, it is a subject for journalism and mass communication scholars to study, as it has also contributed to the development of citizen journalism.
New media also refers to the portable technology available to people today through cell phones, personal digital assistants, laptops and mp3 and video players – all jam packed with internet, messaging, video and music capabilities.
Modern communication as we know it will and has changed the future of our society – in news reporting, in social interaction and education. Traditional media coupled with the Internet has provided people all over the globe with access to information.
Although we are sometimes unaware, we are inundated with messages – advertising, news, etc. Technology has made it easier for people to know what is going on in the world, but it has also made us dependant upon the new media we use today. Life is hard to imagine without radio, television, internet access, e-mail, and more.
The future of media is uncertain, but the prospect of its evolution and enhancement is undeniable.
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